Negranti Creamery

Founded by Alexis Negranti in 2010, Negranti Creamery was the first creamery to sell 100% sheep’s milk ice cream on wholesale and retail levels in the United States. Based in Paso Robles, California, it continues to thrive as a family-owned and operated creamery.

Objective

Provide freelance design services to capture enticing photographs of ice cream for website and social media, revamp summer menu, and develop eye-catching packaging designs for ice cream sandwiches.

Scope of Work
Food Photography
Menu Design
Packaging Design

Role
Freelance Designer

The rebranding of the summer menu aimed to create a light, classic, and clean aesthetic, presented in black and white. After careful consideration, the pairing of Alegreya and Garamond typefaces emerged as the perfect match for Negranti Creamery. The resulting design strikes a delicate balance between timeless elegance and contemporary charm, exuding an airy and modern vibe.

Primary
Alegreya Italic

Secondary
Alegreya SC Regular

Tertiary
Garamond Italic

Body Paragraph
Alegreya Regular

Original Package Design

Negranti Creamery’s original pint design is shown on the left. The task involved integrating design elements from the summer collection menu into a new 5" x 5" ice cream sandwich packaging design.

Drafts

Presented below are four options, each showing a specific flavor. The final selection, depicted on the rightmost side, uses color to differentiate between flavors.

Psst…

If you ever happen to come across Negranti Creamery ice cream, you have to try their Vanilla Bean, Strawberry Basil, and Black Coffee Chip flavors!