Negranti Creamery (OG)
Negranti Creamery
Founded by Alexis Negranti in 2010, Negranti Creamery was the first creamery to sell 100% sheep’s milk ice cream on wholesale and retail levels in the United States. Based in Paso Robles, California, it continues to thrive as a family-owned and operated creamery. The Daily Meal ranked the creamery as the 4th best ice cream parlor in the world.
Scope of Work
Food Photography
Menu Design
Packaging Design
Role
Freelance Designer
Photographing 5 Delicious Pints of Ice Cream
The Setup
Desperate times calls for creative solutions. Due to COVID-19 shelter-in-place circumstances, I conducted the photoshoot in my living room, using an old white sheet, my desk lamp, and a mirror.
Post-eDit results
Designing the Summer Collection Menu
The goal was to redesign the summer menu to yield a light, classic, and clean feel — all in black and white.
Typography
The combination of Alegreya and Garamond typefaces seemed like a good fit for Negranti Creamery; there was an airy balance of classic, charming, and modern.
Primary
Alegreya Italic
Secondary
Alegreya SC Regular
Tertiary
Garamond Italic
Body Paragraph
Alegreya Regular
Ice Cream Sandwich Packaging Design
Package Design
Shown to the left is Negranti Creamery’s original pint design. The request was to incorporate design elements from the summer collection menu into a new 5”x5” ice cream sandwich packaging design.
Drafts
Below are four options, presenting one specific flavor. The rightmost design was their final selection, with the intention of using colors for flavor differentiation.
The Final Designs
Below are the final designs with variations based on flavor.
Psst…
If you ever come across Negranti Creamery ice cream, my top recommendations are Vanilla Bean, Strawberry Basil, and Black Coffee Chip.