Brand Development

Establishing a strong brand identity provides insight into who we are as a team, our values, and the types of services we provide as a business.

Big Red marketing

We are a team of strong, confident, and ambitious women who balances intelligence and hard work with fun. Everything we do is with a smile.

Moodboard

Typography

In the process of rebranding, careful consideration was given to the selection of typography that would reflect the brand of Big Red Marketing.

For statement headlines, the choice of Freight Big Pro conveys the team's commitment and self-assured professionalism. To infuse a touch of playfulness into designs, the script font Chrysante was strategically incorporated. As for body copy and subheads, Brandon Grotesque was chosen as a more familiar and approachable typeface, reflecting the company's creativity, inclusiveness, and friendly team dynamic.

Color

Big Red Marketing’s original color palette comprised of red, black, and white. Charcoal was added to soften the color palette, which aligns with the company’s open-minded brand.

Big Red Marketing Brand Sheet

After establishing the company’s revamped brand, an easy-to-reference brand sheet was designed as an internal resource for the team. The primary objective was to compile all essential branding direction details within the brand sheet, ensuring seamless support for anyone involved in a Big Red Marketing branded project.

Client Brand Sheets

Big Red Marketing's brand sheet prompted the creation of internal one-sheeters that compiled clients' branding details. With many clients lacking established branding guidelines for convenient reference, the brand sheet template served as a reference, saving time and improving brand accuracy in design and marketing. An example is shown below.

Monthly Report Templates

A new template was created for monthly marketing reports sent to clients, incorporating personalized colors and enhanced data visualization with subtle boxes and pie charts. Utilizing the FF Chartwell font, the team can efficiently input data and generate precise pie charts, saving time. This visual approach enables clients to easily comprehend and analyze the presented data. Below is an example of a monthly marketing report template for the Paso Robles Horse Park.